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A study completed recently in India on online education by KPMG & Google reveals heart-warming statistics; total revenue will grow from $0.25Bn in 2016 to $1.96Bn in 2021 @CAGR of 52%, Internet users to grow from 409 Mn to 735 Mn and that Smartphone penetration would increase at breakneck speed. The revenue growth is expected to be across all categories viz Primary & Secondary education (which is expected to get the largest share of the pie), Test preparation, Reskilling and online certification, Higher education and Language & Casual learning. Such a market makes online education a ripe fruit to be plucked by many. But this fruit laden tree lies beyond a thorn adorned path that in itself is arduous and serpentine. The challenges spread across all the blocks which need to come together to give shape to this entity called online education. Let’s look at them one by one. Statutory In India, education falls under the not-for-profit category and is totally regulated by t...

Pick up any gadgets magazine and you will have scores of pages dedicated to new products, their features, specifications and comparison to other similar devices. Similarly, any new technology product launch boasts about the "revolutionary new" features, enhanced specs, first-in-the-industry functions... Amoled screen, Carl Zeiss camera lens, Dolby sound, capacitative touchscreen, turn-by-turn navigation, 3G/HSPA, faster processor... to name a few.  Off late a few products have started talking about what these features can do for you... never lose your way, take notes in your handwriting, edit your videos, check your email on the go, upload your photos to Facebook... Just two years back no one wanted a tablet device, knew what it was or what it could do. The select few in the technology world who had heard or read about such a device had anyways written it off stating what would anyone do with it? So when Apple launched iPad in March last year, doomsayers touted it as the ...