Provoke some...

So now all of us are on FB. Well, yes, almost all of us, leave aside the underprivileged, the uninformed, the unwanted and the unwhatever. Most of us have a potpourri of friends from our various phases of life - school friends, college friends, colleagues, parents, children, in-laws, siblings, cousins, distant relatives, neighbors, spouse's friends' spouses, children's friends' parents, friends of friends, friends of friends of friends and then some complete strangers. When we receive a friend invite irrespective of who has sent it, it is considered rude to reject it or not accepting it for a long time so whether we like it or not, we end up adding everyone. While we might not be interacting with most of these 'friends' yet, consciously or sub-consciously, we get exposed to 'their' activities - status updates and photos & videos. A study of the entire melange of the varied personalities that I have as my FB friends, I have been able to group them int...

16 million views on YouTube... Record sharing on Facebook & Twitter... Scores of cover versions... Dozens spoofs... Hundreds write-ups across umpteen publications... Caller tune for millions mobile subscribers... Wikipedia page... All this and more in just over 15 days of release. According to folklore (yes, it has reached that stage), director Aishwarya wanted a lilting song on heartbreak and composer Anirudh Ravichander obliged. Singer Dhanush then supposedly came up with this song in just 20 minutes. He said "When I was writing down the lyrics, I kept in mind all the English words that are used in the Tamil vocabulary. Words like I, you, me, how, why, cow.. I just framed them into sentences and thats how I came up with the song." And everyone is wondering... What is in this song that makes it what it is? The lyrics are absolutely absurd, is sung by an occasional singer, video shot in a drab studio and the music is not out of ordinary... then why is everyone seems t...