Online Education… Easier said than done
A study completed recently in India on online education by KPMG & Google reveals heart-warming statistics; total revenue will grow from $0.25Bn in 2016 to $1.96Bn in 2021 @CAGR of 52%, Internet users to grow from 409 Mn to 735 Mn and that Smartphone penetration would increase at breakneck speed. The revenue growth is expected to be across all categories viz Primary & Secondary education (which is expected to get the largest share of the pie), Test preparation, Reskilling and online certification, Higher education and Language & Casual learning. Such a market makes online education a ripe fruit to be plucked by many. But this fruit laden tree lies beyond a thorn adorned path that in itself is arduous and serpentine. The challenges spread across all the blocks which need to come together to give shape to this entity called online education. Let’s look at them one by one. Statutory In India, education falls under the not-for-profit category and is totally regulated by t